With digital media it is easier to create content material and keep it up-to-date, however at the identical time there are numerous challenges in the preservation of this content material, each technical and economic. The ongoing maintenance necessary to digital preservation is analogous to the successful, centuries-previous, group upkeep of the Uffington White Horse (in line with Stuart M. However, digital preservation efforts could necessitate modifications to content or metadata by responsibly-developed procedures and by well-documented policies. Shieber) or the Ise Grand Shrine (in accordance with Jeffrey Schnapp) Within the case of born-digital content (e.g., institutional archives, websites, electronic audio and video content material, born-digital photography and artwork, research knowledge sets, observational data), the large and rising amount of content material presents significant scaling issues to digital preservation efforts. Gladney proposed another method to digital object preservation that referred to as for the creation of "Trustworthy Digital Objects" (TDOs). Digital sustainability concentrates less on the solution and expertise and more on constructing an infrastructure and approach that is flexible with an emphasis on interoperability, continued upkeep and continuous growth.

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