As technology evolves, so too does the world of ecommerce. The growth of online shopping in recent years has led to a rapidly changing landscape for businesses and customers alike. The impact of this shift is far-reaching, with changes not just to how we shop but also to how businesses market their products and services. One area that has seen significant growth is ecommerce SEO — the fine-tuned process of optimizing a website or online store for alan search engine results.

Most consumers will disregard a business if they can't find them online, which makes the importance of ecommerce SEO undeniable. This guide will provide an overview of the key trends in ecommerce SEO in 2023 and best practices to help businesses increase organic search engine rankings.